A dentist in a clinic continues to use the PREVIOUS DENTIST'S name for advertising and promotion. What ethical violation does this constitute?

Correct answer: A. Veracity

• A. Correct. Using a previous dentist's name in advertising when that dentist no longer works there is DECEPTIVE advertising — a violation of VERACITY (truthfulness/honesty). Patients may seek care based on a false belief that the named (now-absent) dentist provides their care. This is a misleading representation prohibited by ethical codes.
• B. Incorrect. Justice involves equitable care — not the primary concern here.
• C. Incorrect. Beneficence is about doing good for patients — the violation here is dishonesty, not failure to provide care.
• D. Incorrect. Non-maleficence is about avoiding harm — not the primary principle violated by deceptive advertising.